TY  - BOOK
AU  - Kotler,Philip
AU  -  Armstrong,Gary
TI  - Mercadotecnia: Philip Kotler; Gary Armstrong
SN  - 9688805904
PY  - 1996///
CY  - Mexico
PB  -  Prentice-Hall Hispanoamerican
KW  -  MERCADEO
KW  - MERCADOTECNIA
ER  -