TY  - BOOK
AU  - Stanton,William J.
AU  -  Etzel,Michael J./ Walker
TI  - Fundamentos de marketing: William J. Stanton; Michael J. Etzel; Bruce J. Walker
SN  - 9701008944
PY  - 1996///
CY  - México
PB  -  McGraw-Hill
KW  - MERCADEO
ER  -